About Us

Sterling Consulting began operations in 1999 and today offers
HR and Management Consultation for small businesses, Staff Development and Training, and DOT Compliance services. Located at 144 Metro Park, across from Monroe Community College in Rochester, NY, its training facility is comfortable, centrally located and offers ample free parking.

President Bethanne White, MPA, SPHR, has extensive management and P&L (Profit & Loss) experience, and is certified as a Senior Professional in Human Resources. In addition, she has over 10 years experience as a Health Care Administrator. As the Director of a large EAP program, she was contracted to provide HR management consultation on a wide range of issues to over 100 companies employing more than 30,000 employees.

Her work with non-profit Boards includes over 10 years as a publicly elected Trustee of the Board of the Fairport Public Library. Ms. White is a member of the Society for Human Resource Management and the Rochester Women's Network. She and her associates are committed to partnering with you to strengthen the performance of your business.

Marc Natale, MS, CBM is an executive leader with a Bachelor's Degree in Business Accounting and a Master's Degree in Strategic Leadership. Also a Certified Business Manager, he was the past Vice President of the New York State Fiscal Administrators Association. Marc brings strategic and operational leadership to develop policy and procedure, increase revenue and improve/turn around business performance. A visionary problem solver, communicator, and collaborator who achieves performance goals, Marc incorporates innovative solutions and embraces new strategies and technology. He serves on the Boards of several local non-profit organizations in officer capacities and has held leadership positions with multiple organizations.

John Gebhardt, MS, SPHR has over 14 years experience as an HR leader in small manufacturing businesses, following an early career in engineering with two large local employers. In addition to leading organizational change initiatives through innovative HR practices, his redesign of benefits and compensation plans have resulted in reduced costs and improved employee productivity and satisfaction. He has also implemented and administered ISO 9000 quality and ITAR export compliance systems.

Peter Roche, LCSW-R, ACSW has extensive experience in clinical and emergency/trauma service environments, as well as management and executive positions. His experience includes representing management in Collective Bargaining negotiations and supervison of union employess. Peter has been a Local, State-Wide and National Training Presenter in critical topics such as Violence in the Workplace, Managing Change and Personal Resiliency. He is currently the Co-Chair of the Red Cross Disaster Mental Health Team, and has been an emergency responder to multiple community disasters, including 9/11. Peter has also provided mental health and educational services to active military personnel and their families in US and overseas assignments as a member of the active military.

Mark Haefele has a BS in Industrial & Labor Relations from Cornell University and has extensive experience as a Compensation Executive. Mark delivers creative integrations of business strategy, labor market and organizational culture - transitioning reward programs to performance drivers. His experience includes a focus on attracting, retaining and motivating executive, professional, administrative and customer service employees at all levels.